Reaching Asian New Zealanders
Connecting the dots. It’s what we do.
Since 2016 we have been about creating connections between Western organisations and the Asian communities in Aotearoa New Zealand.
We apply a cultural lens to building your communications framework, fueling messages that resonate and make a meaningful impact.
You already appreciate the importance of connecting with Asian New Zealanders. They are the country’s third-largest ethnic group, making up 17% of the population. In Auckland, nearly 1 in 3 residents identify with an Asian ethnicity.
Despite their size, Asian communities are highly diverse and fragmented in language, cultural and generational differences, making meaningful engagement complex. Many organisations struggle with limited resources to address this audience appropriately.
Lean on our expertise
Clarify your main goals and identify barriers to overcome.
Understand your customers’ needs and how cultural differences can be leveraged or addressed.
Support implementation by connecting the dots and providing hands-on guidance where needed.
Develop a roadmap with your team to navigate the complex landscapes for sustainable growth.
Product or service innovation and testing.
Our experience spans industries — from groceries to banking to highly sensitive areas like migrant exploitation and domestic violence. Whether you’re looking to refine your messaging, expand your reach, or launch a culturally attuned initiative, we would like to hear from you.
Support your mission
Fine tune your brand strategy for local markets.
What do we do?
- Market sizing
- Market validation
- Validate strategies and concepts
- Brand visibility and salience in the Asian New Zealand communities
- Track and monitor awareness, relevance and perception of your brand