Asia Export Markets
The knowledge and support your brand needs to thrive in Asia.
We have a passion for helping export brands understand, access and thrive in the Asian markets, especially China, Korea, Japan, India and Southeast Asia.
Based in New Zealand, we speak your language, work with your time zone and bring strong in-market support.
Strategise and localise
The language and cultural barriers can seem insurmountable when adapting your brand strategies for the vast, fast-paced Asia market. We invite you to lean on our expertise to help:
- Identify and retain your existing strategy components based on value and cultural alignments, and adapt those misaligned components for the export market.
- Enhance your team’s strategy of the rationale behind the localisation and its implications to your marketing strategies.
- Adapt to the changing market needs and export trading environment.
Lean on our expertise
Pre export: do your due diligence before beginning your export journey. We assess export potential, run market validation, analyse the competitive landscape and size your markets.
Starting out, develop your market entry strategies with our experienced help. We localise your brand and communications strategies through a cultural lens.
Activate in-market with optimal retail and shopper communication. We guide your digital marketing plans and social media content management to work in the local context. We hone stakeholder and channel engagement, e.g., overcoming acquiescence barriers.
Expansion: map your customer journeys to understand where to act for most impact. Develop your brand performance measurement framework and conduct ongoing performance tracking.
Scale up by identifying the white space opportunities for new product development. We provide actionable insights through the innovation process.
Support your mission
Fine tune your brand strategy for local markets.
What do we do?
- Our mission is that export brands understand, access and thrive in the Asian markets, especially China, India, Korea and Japan.
- Research-based insights help you better understand the cultural nuances of Asian communities, support brand and communication strategy and execution.
- We advise those exporting to Asia on entry strategies, brand story-telling, and distribution networks in Asia.