About Cultural Lens
Established in 2016, Cultural Lens Ltd is a cross-cultural business consultancy that offers unique insights and access to the often hard-to-reach NZ Asian ethnic markets and export markets in China, Korea, Japan, India and Southeast Asia.
We are a team of curious Asian cultural natives with a shared passion to help:
- Export brands understand, access and thrive in the Asian markets, especially China, Korea, Japan and India.
- Western brands, government agencies and NGOs seize the opportunities that superdiversity presents in New Zealand.
Our Team
We are a team of curious cultural natives, drawn together by a shared passion/vision for helping organisations connect with Asian customers and realise their aspirations – efficiently.
We’re excited to have a seasoned team of cultural specialists, all with over a decade of experience, ready to dive into your project. Our team speaks your customer’s language—literally!
We turn conversations and cultural quirks into valuable insights and strategies.
Principal
Wing Morgan
Chinese Cultural Consultant
With over 20 years’ experience in business and insights in China and New Zealand, Wing founded Cultural Lens in 2016 and heads up the team. An expert in cross-cultural communication, Wing loves helping brands navigate diverse markets and foster lasting partnerships.
Associates
Nicole Kim
Korean Culture & Marketing Specialist
Nicole brings over a decade of experience in market research and digital media, with expertise spanning data collection through to end-to-end campaign management. She has contributed to both international organisations and government agencies, consistently delivering actionable insights and demonstrating a versatile skill set.
Dr Jeannie Yi
Data Manager
With two PhDs, Jeannie has over 15 years of experience in data analysis and management in China and New Zealand. She’s great with advanced stats, spotting trends, forecasting, and creating detailed reports using a range of platforms.
Emily Shen
Chinese Digital Marketing Specialist & Panel Manager
Emily brings 10 years’ experience across community engagement, social media marketing and business administration.
Support members
Cultural Lens occasionally recruits new team members. We also provide work experience and internships when there is a good fit between our work and the candidate’s aspirations. Interested in joining our team? Drop us a line. (All candidates must have the right to work in New Zealand.)